Case study · Walmart Canada
The brand that keeps coming back
Walmart Canada is investing in Québec, and Québec shops in both languages. Since November 2025, through our partners at Apex, eleven Émane creators have been creating for Walmart: TikToks, Reels and UGC videos, in French and in English. This is not the story of one campaign. It's the story of a relationship.
- 11
- Émane creators on the account
- 20+
- bookings since November 2025
- 25+
- pieces of content ordered
- 24h
- our fastest turnaround, in French
How it started
In November 2025, Walmart booked its first Émane creator through Apex, our media-agency partner: Darcia. The content delivered, the process was easy, and the door stayed open. By January, Sandra and Mei-Anne were on the account too, and by February they were booking three TikToks at a time. That's the whole playbook, honestly. Do great work, be easy to work with, and make the next booking the obvious choice.
What we create together
Different sectors, different formats, one roster.
- UGC for their food side: easy dinners and recipe videos that make the products feel doable on a weeknight.
- UGC for everyday savings: content built around real budgets, because that's how Québec actually shops.
- Spark Squad: Mei-Anne and Darcia are part of Walmart's creator program, with organic TikToks and Reels month after month.
- Speed when it counts: briefs answered the same day, and one French UGC video delivered with a next-day turnaround.
- One easy conversation: Apex coordinates all eleven creators through just two people on our team. Booking six creators takes one email, not six.
How it grew
November 2025
First booking: Darcia. The content delivers, and the door opens.
January 2026
Sandra and Mei-Anne join the account. Delivered and approved.
February 2026
Walmart comes back: three more TikToks for Mei-Anne.
March 2026
The roster widens: Roua, Vanessa and Evan create their first Walmart content.
April 2026
A UGC video in French, briefed and delivered with a next-day turnaround.
May 2026
The busiest month yet: eight bookings across six creators, six of them placed on a single day.
July 2026
The bookings keep coming, with new content in production as we write this.
Watch the work
Four of these are UGC videos living on Walmart Québec's own TikTok channel. That's what good UGC does: the brand adopts it.
The creators on this account
« Earning the trust of a brand like Walmart is not about one viral video. It's about being easy to say yes to: both languages, fast turnarounds, and creators who deliver every single time. »
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Read the case study ↗