About
Diversity Driven Creators
When I started creating content, I had no direction. Nobody to tell me what a fair rate looked like, how to talk to brands, or how to grow without losing my voice. And as a creator from a diverse background, the road is sometimes harder: fewer doors open on their own, and most campaigns in Canada never speak to audiences like ours in their own voice.
Émane exists so the next generation of creators doesn't have to figure it out alone. We assist our creators, coach them, and handle the business side, putting in the unglamorous hours on audience analysis, vetting, and creative briefs. The result is quality work brands can trust, from culturally diverse voices in Montréal, Québec City, Ottawa, Toronto, and Winnipeg.
The founder
Built by a creator, not a middleman
“I've spent ten years on the creator side of every deal. I built the agency I wished existed — for the creators, and for the brands.”
Émane Agency was founded by Steve Daniel — a bilingual food and travel creator from Montréal with over a decade of experience and half a million monthly views.
That creator-first perspective shapes everything the agency does: fair deals, briefs that respect the audience, and campaigns creators are proud to publish.
What we believe
Diversity is the strategy
Canada is multicultural and bilingual — your campaigns should be too. We represent creators who reflect the audiences brands actually want to reach.
Fit over followers
A creator with an engaged niche audience beats a celebrity with millions of passive ones. We optimize for audience fit, always.
Creators are partners
We protect creators' voices and audiences. Long-term trust beats one-off promo posts — for everyone involved.
Both languages, natively
French and English campaigns run natively, not as translations. Every market gets content that sounds like home.